Portfolio > Startup: Picklearena
Startup: Picklearena
A pre-launch marketing site and waitlist platform for a mobile-first pickleball community app.
Visit picklearena.comIndustry
Sports & community
Scope
Marketing site, waitlist platform, brand system
Platform
Web, mobile-first
Status
Pre-launch — waitlist open
The challenge
Picklearena wanted to start building a community and validating demand before the app itself was ready. That meant getting a fast, credible web presence live early — one that could explain the product clearly, capture signups, and hold up visually against a fast-growing sport with a young, mobile-first audience.
What we built
We designed and built a dark, high-contrast marketing site around Picklearena's brand green, structured to walk visitors through the app's mission, process, and features before asking for an email. The build is deliberately lightweight — no unnecessary dependencies, fast on mobile networks — and structured so it can grow into the full product site once the app leaves pre-launch.
- Waitlist capture flow wired up to email delivery
- Section-by-section breakdown of the app's mission, process, features, and community benefits
- Performance-first build for instant loads on mobile
- A component structure ready to extend into the full product site post-launch
Product design: the mobile app
Alongside the marketing site, we designed the app itself — onboarding, player matching, league discovery, and the subscription flow — so the product is ready to build the moment the waitlist calls for it.
Where the project stands
Discovery & strategy
Brand & product design
Platform build
Waitlist launchIn progress
Public app launch
What's next
Once the waitlist reaches launch readiness, we'll be carrying the same design system into the full Picklearena product — the app itself, plus a public site to match.
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